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| The Point
Communications Wins Four LACP Awards for Outstanding
Writing |
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Atlanta -- The
Point Communications, LLC, an Atlanta-based marketing communications/PR
writing firm, was recently recognized with gold, silver and
bronze Spotlight Awards in the League of American Communications
Professionals' (LACP) 2003 Publicity Materials Competition.
In addition, The Point received a Top 100 Publicity Materials
of 2003 Award, which is given to the highest-scoring entries
regardless of competition class.
The Point's awards—all in the print-based publicity materials
category--are as follows:
• Gold Award in the Print-Organizational
Brochure (Annual Revenue: Up to $10 Million)
category for Innovative Healthcare Solutions' corporate
capabilities brochure http://www.lacp.com/2003spotlight/1530.HTM
• Silver Award in the Bylined/Ghost-Written
Article (Annual Revenue: $100 Million -
$1 Billion) category for Cerner Corporation's (Roy L.
Simpson), “The Patient's Point of View: IT Matters” http://www.lacp.com/2003spotlight/1528.HTM
• Bronze Award in the Bylined/Ghost-Written
Article (Annual Revenue: $100 Million -
$1 Billion) category for Per-Se Technologies', “Using
a CPR for Nursing.” http://www.lacp.com/2003spotlight/1529.HTM
“It was a tough competition with some very impressive competitors,” notes
Janet S. Harrell, principal of The Point Communications. “The
awards—multiple ones no less—are indeed an honor. But, more
importantly, they validate our belief that good writing is
still the cornerstone of effective publicity.”
The 2003 Spotlight Awards Publicity Materials Competition
drew an unprecedented 800+ entries that represented organizations
ranging from top 10 Fortune 500 companies to community-based
nonprofits. Participating sectors included healthcare, financial
services, technology, government agencies and charitable
organizations.
Entries were judged by LACP-affiliated communications
professionals and evaluated according to a point system based
on first impression, narrative and visual content quality,
creativity and message clarity and relevance. The Point's
entries are featured in a comprehensive, online Winner's
Showcase at http://www.lacp.com/2003spotlight/competition.htm
About The League of American Communications Professionals
(LACP) Based in San Diego, California, the LACP encourages excellence
in the practice of communications for all organizations:
corporations, small businesses, non-profit organizations,
educational institutions, and government entities. Established
to facilitate discussion of best in-class practices in communications,
the LACP recognizes those who demonstrate exemplary communications
professionalism.
About The Point Communications, LLC Founded in 1994, The Point Communications is an Atlanta-based
marketing communications/PR writing firm, offering professional
writing, planning and media relations services. Believing
that good writing is the foundation of effective communications,
no matter what the media, The Point focuses on providing
strategic, yet creative writing for companies of all sizes,
in all industries. The Point has extensive expertise in the
healthcare/healthcare IT, high-tech and software and workplace
diversity industries.
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